Over the course of 2007, HCEA collected medical meeting and exhibit data from over 2,000 reported healthcare events. Of those meetings held in the United States, HCEA ranks the top 50 largest medical meetings by total reported attendance. With a reported combined total of 1,033,222 attendees, these top 50 U.S. healthcare conventions represent the most populous events in the industry. Full List »
The panel presentation by physicians at the American College of Cardiology annual meeting (ACC) last week about Merck and Schering's cholesterol drugs made big news. And from a pharmaceutical perspective, maybe not the kind of news you want. But if that panel presentation did nothing else, it demonstrated yet again why healthcare meetings will always matter.
For one thing, why did ACC have this presentation at their annual convention? Was it just grandstanding on their part -- trying to achieve more registration revenue? No. Full Story »
At the HCEA Healthcare Convention Marketing Summit last month, I had an opportunity to sit in on a fascinating presentation by Jeffry Schmitt, Manager, Distance Education for HIMSS (Health Information Management Systems Society). HIMSS just completed their second year of offering a virtual conference to go along with their live annual conference, and from Jeffry’s description of it, things are going pretty well. Full Story »
The impact of globalization on medical meetings and conventions, analysis of new directions in CME, the latest virtual expo technology and an expert panel discussion on healthcare exhibit marketing around the world were highlights of this year’s tenth annual Healthcare Convention and Exhibitors Association (HCEA) Healthcare Convention Marketing Summit, held January 24.
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The Healthcare Convention and Exhibitors Association (HCEA) announces the launch of a totally redesigned website at www.hcea.org that will continue to serve as a leading industry resource for exhibit marketing professionals, healthcare convention organizers and medical meeting planners. Full Story »
A recent research report by the Healthcare Convention and Exhibitors Association, the HCEA 100 Index Report, identifies 100 bellwether medical conventions throughout the U.S., which represent 74 different medical specialties. So, what does the HCEA 100 Index tell us about the industry of healthcare convention marketing? Learn More »
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