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The HCEA Annual Meeting will be the must-attend industry event of 2009 for all healthcare exhibit and convention marketers, medical association exhibit managers and medical meeting planners. The HCEA Annual Meeting is your source of industry enlightenment, knowledge and connecting with your peers from the world's leading healthcare exhibiting companies and medical associations. And, you can earn credits toward your CME designation while you learn and see the latest industry technology.
Tampa Marriott Waterside
700 South Florida Ave
Tampa, Florida 33602
Phone: 1-813-221-4900
Hotel Room Rate: $179
Hotel Reservations
A quarter of the entire meetings and conventions industry — the largest segment — is comprised of healthcare-related shows. While healthcare conventions and exhibitions represent a significant portion of the industry, they also represent a very unique convention marketing niche.
Pharmaceutical, medical device, biotech and many other healthcare-related industries operate within a marketing environment where rules and regulations are uniquely strict. As such, the marketing mix must be highly strategic, and exhibiting plays a key role in this mix.
Healthcare exhibiting is experiential. It provides the ability to educate and demonstrate in a one-on-one environment, and it can use a combination of every form of media.
While all marketing mix options are valuable in their own way, convention and exhibit marketing is the only one that combines them all. This represents both a tremendous challenge and valuable opportunities.
Follow a Compass, Not a Map
The most important journeys cannot be mapped out because these journeys require crossing uncharted territory. Today, more than ever, the challenge for individuals and organizations is to keep heading in the right direction under constantly changing conditions and increased uncertainty. Old thinking: Try to map your way across shifting sands. New thinking: Find the thing that will guide you across uncharted territory -- your compass.
Steve Donahue, a world-class adventurer who crossed the Sahara Desert, will present a keynote address focused on succeeding in today's constantly changing environment. His inspiring message will get attendees thinking about how they can overcome their own seemingly insurmountable challenges.
Download the Preliminary Program and Educational Sessions
Level 1: Recommended for those with 1-3 years of experience in healthcare exhibiting.
Level 2: Recommended for those with 4-7 years of experience in healthcare exhibiting.
Level 3: Recommended for those with 8+ years of experience in healthcare exhibiting.
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