The HCEA 2007 Comprehensive Research Report on Healthcare Meetings & Exhibit Marketing

What do 15,000 medical meetings over 10 years tell us about the state-of-the-industry? Is attendance on the rise? Are exhibit marketing costs ahead of inflation? How many exhibitors are competing? This landmark research report unveils data and analysis never before seen in the industry. If you need data-driven facts for your strategic marketing needs pertaining to the industry of healthcare meetings and exhibits, there is nothing like this report.
The 5-year Highlights Report is available to members.
Members, Full Report: $995
Non-members, Full Report: $5,000

The HCEA 100 Report:
Ten-Year Trend Analysis on 100 of the Most Influential Medical Meetings in the Industry

Bellwether medical meeting events are key indicators for all healthcare event marketing professionals and destination management professionals. Some medical conventions in the HCEA 100 report attendance at over 40,000 people, including thousands of exhibits. The HCEA 100 provides medical marketers, healthcare exhibit marketers, association meeting planners and destination management professionals the ability to benchmark, strategize and plan for future trends in the industry.

2006 HCEA/Pri-Med Research Study
Increasing Your Brand Awareness: What Doctors Take from the Exhibit Hall

The findings of this jointly conducted study are available to all HCEA members and highlight key trends in how doctors experience the exhibit hall, and the impact exhibits have on doctors in general. This is must-see research for all healthcare exhibit professionals.
Access to this report is included with membership.

For more information on all HCEA research reports, custom research requests or research partnerships, contact Frank Skinner at fskinner@kellencompany.com.

Five special marketing research presentations are now available to HCEA members that are a great resource for healthcare exhibitors and medical meeting organizers, big and small. From insights into how different types of medical professionals experience the medical trade show floor to market research survey strategies, these presentations provide a wealth of knowledge that only the HCEA community can provide.

Featured presentations include:

• Healthcare Exhibits: Inside the Physician’s Mind
  This exciting, never before released medical meeting exhibit research specifically probes the psyche of healthcare professionals while at medical congresses, providing attendees with an intriguing insight into the motivations, needs, interests and preferences of healthcare professionals in the context of medical congresses.
  
• Nursing Case Study: Survey of Nurses' Attitudes Toward Exhibiting Companies
  What attracts nurses to certain exhibits and what keeps them interested once they’re there? This market research presentation highlights the findings of a recent survey conducted anonymously on the show floor of a major nursing exhibition. Do in-exhibit videos keep nurses longer? Are nurses more likely to talk with a sales rep as a result of fancy graphics? These questions answered and more.
  
• The Doctor’s View of the Exhibit Hall:
  A New Survey on the Doctor’s Who Visit and Their Experience
  What do doctors think about certain types of exhibits and what do they take away from the comprehensive experience?  This session will present new survey data that examines the perception of doctors before, during and after the exhibit hall. 
  
• Quantifying Your Exhibit Performance Through Surveys
  Post-event measurement is essential to help make sound strategic and tactical decisions. Specifically, this presentation covers the measurement planning process, questionnaire development, research modalities and incentives, understanding and calculating your potential audience at shows to quantify performance, calculating the number of staff and booth size required and using healthcare norms to compare your results.
  
• Does Your Survey Stink?
  What special challenges do you face when capturing survey data at events and trade shows? Learn how to design an effective survey. Can you really do market research in an exhibit hall? Learn how to ask questions at trade shows, find out what incentives work best to entice the attendee to visit with you and tips and tools on how to analyze the data once you are finished.

To access these presentations, please log into the HCEA Members-Only website. Or, if you’re currently not a member, consider joining HCEA today!