Announcing HCEA's 2025 Annual Meeting
Growing Stronger Together
August 6-8, 2025 • Loews Coral Gables • Miami, FL

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Take the Driver's Seat at HCEA's Summer Break

HCEA's annual meeting (aka GST25) is the premier event where healthcare convention marketing professionals, industry suppliers, and association leaders come together to shape the future of medical meetings.

This year, we are thrilled to host the event at the Loews Coral Gables Hotel, just outside of Miami, from August 6-8, 2025.

HCEA is the only meeting dedicated to the unique challenges of exhibitors in the life sciences, from pharma and biotech, to devices and diagnostics, to healthcare IT.  Our educational program is designed to ensure that every attendee leaves with insights and actionable tools.  

 Shift Gears. Take The Lead. Go Full Throttle.

 Join us as we continue Growing Stronger Together – transforming your meetings program from a reactive necessity into a proactive engine that delivers real business value.

 While others are coasting through summer, approximately 250 healthcare event professionals will choose to reclaim control of their programs and chart a bold course forward. Between the spring congress rush and fall planning season lies your chance to accelerate the shift from where we are to where we’re going—from following trends to setting them. We’re building on the content you’ve told us is most useful, and providing you the tools to drive your program forward.

 This year's conference will focus on how cutting-edge strategies, data-driven insights, and dynamic engagement can elevate healthcare exhibitions and events. Through expert-led sessions, hands-on workshops, and peer-driven discussions, we will explore the latest trends, technologies, and regulatory considerations influencing the healthcare event landscape.

Defend the Channel and Prove Its Value

Develop robust frameworks to measure, articulate, and champion the unique impact of what we do. Learn how to confidently demonstrate ROI to your organization's leadership during budget season.

Embrace Strategic Simplicity

Discover how sophistication doesn't mean complication. Learn streamlined approaches to program management, agency value, and creative innovation that deliver powerful results without unnecessary complexity, helping your team focus on what truly matters.

Shape the Industry's Future

Join fellow innovators in defining what comes next that determines what will become tomorrow's best practices.

Through dynamic working groups and peer-led sessions, you'll collaborate with the industry's most forward-thinking planners, agencies, and associations to develop actionable strategies for:

• Maximizing ROI through programmatic thinking
• Revolutionizing booth staff performance
• Building high-performing agency partnerships
• Executing sustainably without sacrificing impact

Our full education program, session titles, and speakers will be announced this spring. 

Who Should Attend?

Whether you’re a corporate exhibitor, association professional, or an industry supplier, you will gain invaluable insights and connections to enhance your strategy and maximize event impact. 

Corporate Members

• Gain actionable insights and tools to optimize your program
• Network with your peers and representatives at key associations and show organizers
• Identify top suppliers who can help propel your program to new levels

Associations and Show Managers 

• Gain insights into how evolving industry trends may impact your events and the value they represent to both your exhibitors and delegates
• Trade insights and solutions with fellow associations and show organizers
• Hear firsthand from healthcare exhibitors and the challenges they face

Industry Suppliers

What to Expect

• Keynote: Hear from a thought leader on the latest in healthcare event innovation, attendee engagement, and strategic planning.

• Educational Presentations and Panel Discussion: Dive deep into hot topics like AI-powered event personalization, evolving compliance regulations, and sustainability in exhibitions.

• Industry Expo: Meet the top suppliers and technology providers fueling innovation in healthcare meetings. Interested in exhibiting? Click here.

• Spotlight Sessions: fast-paced, creative, and topical presentations by leading suppliers.

• Industry Roundtables: segmented by member type, discuss the key issues that matter most with fellow corporate, association, and industry suppliers. 

• The HCEA HCP Panel: The flagship session of our annual meeting, clinicians and other healthcare professionals weigh in on what's important and offer suggestions on how to make your exhibits more effective and memorable.

Three Days Packed with Networking and Learning

Make your way to the Loews Coral Gables and enjoy some time meeting with our sponsors in the sponsor expo before we kick off the annual meeting around noon. Education sessions, punctuated by period breaks continue through the late afternoon. Unwind, refuel, and meet new friends at our annual opening night reception.  

Thursday, August 7, 2025

Kick off the day with a networking breakfast, followed by a full day of sessions, with frequent breaks for lunch, snacks, and free time to stay on top of work and family. On Thursday evening, enjoy greater Miami on your own or with new friends.

Friday, August 8, 2025

The final day of GST25 kicks off bright and early with breakfast, followed by educational sessions leading up to our signature event, the HCP Panel. Break in the early afternoon to head to the airport, or stay in town to enjoy the Florida sunshine.

A detailed agenda will follow later this spring. 

Home | Who Should Attend | Agenda | Logistics | Register | Sponsorship Opportunities | Contact Us

Logistics

HCEA's annual meeting will take place at the Loews Coral Gables Hotel, centerpiece of The Plaza Coral Gables, a new mixed use development. Just minutes from downtown Miami, the Loews offers plush accommodations, myriad dining options, and easy access to both downtown Miami and Coconut Grove.

HCEA has reserved a limited number of discounted sleeping rooms for GST25 attendees. We will provide a booking link with confirmation of your registration.

Miami International Airport (MIA) offers non-stop flights to and from hundreds of cities, and is a short 15 minutes away.

Register Now

Your investment in HCEA's Summer Break pays dividends all year. Your team will be more effective. Your leadership will love you. And your competitors will wonder how you spent your summer because you're getting so far ahead.

Our flat-rate registration fee includes full access to conference sessions, afternoon snack breaks, our Wednesday evening networking reception, lunch on Thursday, and breakfast on Thursday and Friday.

Please note that all registration fees are non-refundable. Registrations can be transferred to another HCEA member in good standing any time prior to opening day.  

Interested in Sponsoring the Annual Meeting?

HCEA's year-round sponsors enjoy primary selection of the annual meeting sponsorships, a 15-minute spotlight presentation, complimentary registration, and myriad other benefits at HCEA's annual meeting. Visit our Year-Round Sponsorship page or more information.

Sponsorship opportunities specific to the annual meeting will be published in mid-April.

Questions? Contact Us. 

Have questions we haven't answered here? Drop us a line here.